Some
of you got confuse about how to write letters as well and objective why you
write letters. Of course, if you as to be a writer letter you will write an
outline of your letter and construct it to avoid unclear theme and topic on your
letter. The letters can flow easily and show detailed when the time directly
going to outline and more constructively to other areas of your business. There
are three essentials key how to planning any letters:
- Researching the facts
Finding a sense about what about you will write and make it
most effective at the letter. If you wing whatever comes into your head,
definitely you will get end up confusing and getting difficult. Getting the
fact before you make a draft about the topic. For example about Takeshi Sato as
the customer. The first step you will get the fact is
Ø
Is committed to existing
business relationships
Ø
Places importance on a
personal relationship between the professional and the customer
Ø
Often suggests ideas for
improving business practices and professional/customer relationship
Ø
Has a strong interest in
reducing cost
After getting the information, try to imagine the person into
writing. To explore, you might know something the business dealing with the
customer. Make the correction and learn as much as possible and it will be
pointed to that reader. Put up your attention on topic and theme which it was
cover your writing overall. Once again, the simples and rub it is writing your
topic on a piece of paper to cover. Make sure that you work into writing a
sentence to make discussion about the customer.
Let’s get a stick with the sample of the customer. You have
had a business meeting with Mr. Takeshi Sato and you want to write a follow-up
letter. You already know something about his personality from the earlier
research you did. You decide you want to cover the following topics in your
letter:
Ø
Thanks for meeting
Ø
His idea for a lockbox
Ø
Appreciate his views on
business
Ø
Arrange for another meeting
The main thing of your letter is the customer Mr. Takeshi Sato
know what are you writing and you have to ensure that your ideas covers the
letter about issues that of correlate to him. Timeliness is Excellency
opportunity in any letters, including the one we are using as an example. You
want your letter well accepted to the customers while the ideas being discussed
are still fresh in both of your minds. As you researcher, determine how long
discussion has been taking place about the topics to be included in your topics
and what, if any, action has already been taken. The fundamental rule to remind
in all of your correspondence is that timeliness is essential for
effectiveness.
- Analyzing the subject and reader
Knowing the person to whom you are writing and completed your
research. After the good idea on your topics covers, you must analyze it and
you can logically sum up it for the best results. Some outline is good
attention in order you’re writing and imagining in the letter. Your outline is
flexible but it must logic and go ahead related your ideas and drop them before
completing. This is the sample outline your letter as follows:
Paragraph 1 (Thanks for meeting and appreciate views on
business)
Paragraph 2 (Idea for lockbox)
Paragraph 3 (arrange for another meeting)
You’ll notice that the differences between this rough outline
and the list of topics jotted down earlier is the order. The order is an
important function of the outline. The simple and effective letters is ordered
logically and well enough for you to know where it’s going. Making the letters
more elaborate, an outline help you to remind the fact and the best order in
which you want to present. First thing your letter is aimed toward the reader.
If you focus on subject matter, you have to use all research and information
that you have. Thus, the information can give brief analysis about the
characteristics, interest, and personality of the customer.
There are outline in draft of paper or in your head, you can
now begin to write your letter. Keep in mind that, in order to be as clear as
possible, you should write simple sentences and avoid any unnecessary
information. Make sure you write according the topic and get your point across
most clearly, write about one thing at a time. For example:
Thank you for an interesting meeting yesterday. I appreciate
the time and information you shared with me. (Showing paragraph 1)
Giving more attention to the reader about your topic and if
you in a place and start rambling, you’re bound to get off the track and lose
the reader. Remember to write effective and must able grab your reader related
everything you write and the reader can react positively. Another important
thing is the idea placed beginning or ending of paragraph will be often stand
most clearly to the reader and give emphasize in your letter writing.
- Knowing your objectives and how to accomplish
them
Keep in mind your goal about set up your plan and write your
letter. When doing writing, make sure that your goal clearly in every
paragraph. After you did research, you will be helped automatically write your
letter and the reader to be familiar related your letter goal. This the sample
letters:
Thank you for an interesting meeting yesterday. I appreciate
the time and information you shared with me. I can understand your sense of
loyalty to existing business relationships and the importance you place on
knowing and being known by the people you do business with (Paragraph 1).
During our conversation you suggested that a lockbox
arrangement might speed up the collection of cash available for investment. I
would like to investigate this possibility and estimate the dollar benefit to
your company (Paragraph 2).
I will give you a call early next week to arrange lunch
together as you suggested. Thanks again for your time. I look forward to doing
business together (Paragraph 3).
Finally, before you write you should decide what a plan is and
topic about your letter will you write. Therefore, you can doing research,
analysis, and knowledge the goal of your letter will be cover.
Jeffrey L. Seglin
and Edward Coleman. 2002. The AMA handbook of Business Letters. US: AMACOM.
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